The Plushist is the Nigerian Fashion and Style Blog for Strong Nigerian and African Woman

Meet Ebi Atawodi: The Lady Leading the Charge at Uber Nigeria



Ebi Atawodi is the power woman behind the wild  growth of Uber Nigeria.A friend once called her “freakishly smart”

Before Uber Nigeria- Ebi had a very brief stint with Afrocab where she was the Chief Marketing Officer. She then  jetted off to join the more prestigious cab hailing service- Uber

Before Afrocab, there was Etisalat. At Etisalat she was the head of the Corporate CommunicationsDuring her time there , she pioneered many smart ideas that are still the pillar of the telco’s marketing.One of the many is  the well-loved Etisalat Prize for Literature

ebi atawodi2

Ebi Atawodi’s first full time job was with technology startup Connect2Car. She has served as graphics designer, webmaster and brand manager. Interestingly multi-talentes

How did a woman climb so high up the ladder?

In a Leading Ladies Interview, she insists

I have never been one to think of myself in the professional context as a woman first and a professional second. So my advice is the same to anyone, good work leaves a legacy, great work creates a legacy before you.

She does good work!

Not only does she do good work, she is also stylish and artsy.

She wrote a book titled ‘Nigerians Behind the Lens’.

Nigeria Behind the Lensed to the first African only exhibition at the Tate Modern and an exhibition at the Smythsonian. ebi atawodi1

In the same leading ladies Interview, she tells us the three women she admires-

“My mother Winifred Atawodi. Bjork – I absolutely love her unapologetic creativity and Margaret Thatcher – a formidable leader”

Ebi Atawodi’s style is minimalist and as you would expect classy.She is also a foodie and dreams of opening  restaurant some day!  ebi atawodi3

Photo Credit:Instagram; Ebi Atawodi



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